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Endeavor’s PBR expects 25-per-cent sponsorship revenue jump

Endeavor-owned Professional Bull Riders is forecasting its biggest year-on-year rise in sponsorship revenue since its takeover by the sports and entertainment group.

PBR chief executive Sean Gleason said the organisation is predicting a 25-per-cent rise in sponsorship revenue this season, bolstered by new deals with the likes of Concealed Carry, K&N Air Filters, Can-Am and the Palladium Hotel Group.

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