PBR offers bull ownership with move into NFT space

Professional Bull Riders has become the latest sports property to delve into the non-fungible tokens space by announcing a deal with SmartMedia Technologies that the two parties say will revolutionise how a league engages with and incentivises its fans.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here