Bull-riding circuit provides important test case after making Covid-19 comeback at event in rural Oklahoma. Bob Williams speaks to PBR CEO Sean Gleason about the opportunities and challenges of being a first-mover in the live-action return from the health crisis.
Endeavor's financial difficulties are pushing the UFC to stage events, which could risk severe damage to the promotion's hard-won reputation.
The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
World Table Tennis, the new commercial arm of the International Table Tennis Federation, has recruited the support of four companies, including 160over90, the marketing services arm of sports and entertainment…
Endeavor, the US-based sports and entertainment group whose assets include the IMG agency and Ultimate Fighting Championship (UFC), has finalised a $260m (€240.3
Sports and entertainment group Endeavor has secured a $260m loan to help it through the Covid-19 downturn, the Wall Street Journal reports. The loan supplements an existing $2