Endeavor
Features
Endeavor’s IPO postponement completes summer of gloom for industry
The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.
USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
Endeavor’s 160over90 lands XFL communications role
The new XFL professional American football league has appointed 160over90, the recently rebranded marketing services arm of sports and entertainment group Endeavor, to a communications role
Kelly promoted in IMG Media & Events reshuffle, Francini becomes chairman
The IMG agency has announced changes at the top of its media and events operations, including the promotion of Adam Kelly to co-president of ‘IMG Media & Events’ as Ioris Francini, currently president of …
Endeavor invests in digital media firm Whalerock, Braun to oversee representation
Endeavor, the US-based sports and entertainment group, whose assets include the IMG agency and UFC, has invested in Whalerock Industries in a deal that involves Lloyd Braun, the digital media company’s c…
Endeavor Global Marketing elevates 160over90 in division rebrand
Endeavor Global Marketing, the marketing services arm of sports and entertainment group Endeavor, has been renamed 160over90 to reflect the name of the Philadelphia-based creative agency bought by Endeavor…