Bull-riding circuit provides important test case after making Covid-19 comeback at event in rural Oklahoma. Bob Williams speaks to PBR CEO Sean Gleason about the opportunities and challenges of being a first-mover in the live-action return from the health crisis.
Rebates, renegotiations and non-live content | The year in sports media
The Covid-19 pandemic has been the biggest factor affecting sports media-rights markets in 2020, forcing rights-holders almost everywhere into rebates and renegotiations.
Sports sponsorship industry proves its mettle in the year of the pandemic
Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
Professional Bull Riders pivots to outdoor venues to open 2021 season
Professional Bull Riders has announced it will open its 2021 season in a series of outdoor venues, in part to return to the sport's roots but also to ensure fan attendance in the wake of the Covid-19 pandemic
PBR World Finals relocated from Las Vegas to Arlington due to Covid-19 restrictions
Professional Bull Riders has moved its World Finals from T-Mobile Arena in Las Vegas to AT&T Stadium in Arlington, Texas, due to state Covid-19 restrictions in Nevada which do not allow fans at sporting…
PBR Canada to usher in return of fan-attended sporting events in Canada
Professional Bull Riders Canada next week will usher in the return of fan attendance at professional sporting events in the country in the wake of the global Covid-19 pandemic, though in a slightly different…
Professional Bull Riders ushers in return of fans at indoor arenas in US
Professional Bull Riders has set a meaningful industry precedent by ushering in the return of fans at indoor arenas in the United States in the wake of the global Covid-19 pandemic
ViacomCBS makes soccer a driving force for rebranded streaming service Paramount+
CBS Sports' coverage of European club soccer has been so successful, ViacomCBS has made it a key driving factor of its new and enhanced Paramount+ streaming service. Bob Williams reports.
MLB clubs relishing chance to sell tickets once again
After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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