Licensing & Merchandising
Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Iconic sports poster creator Costacos moves into NFTs
Popular posters from 1980s and 1990s to become digital collectibles
Race on to secure Champions League crypto rights, including regional sponsorship
Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
Fifa issues warning over future gaming, esports model amid stalled EA talks
Fifa has warned that it will “adopt a new commercial positioning in gaming and esports” in the wake of thus far unsuccessful renewal negotiations with incumbent licensing partner EA Sports.
EA extends FIFPro deal amid ongoing Fifa discussions
Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…
ITF and Kosmos Tennis agree Davis Cup fan token deal with Chiliz
The International Tennis Federation and its commercial backer Kosmos Tennis have agreed with a deal with blockchain provider Chiliz to launch an official Davis Cup fan token on the Socios.com platform
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
EA Sports ‘reviewing’ Fifa licensing deal
Video game developer EA Sports has said it is considering ending its licensing deal with Fifa and renaming its global football titles
Everton, Fanatics to open new retail store in Belfast
English Premier League club Everton will this week open its first retail store in Northern Ireland through its partnership with global sports retailer Fanatics
Betts leads MLB jersey sales list for second straight year
Star outfielder is one of four Dodgers players to rank in the top eight
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
PBR strikes IMG-brokered Cubles licensing deal
Professional Bull Riders has entered into a licensing agreement with Cubles, maker of 3D paperboard collectible characters
NFL, NFLPA enter NFT landscape with Dapper Labs partnership
The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…
Socios.com turns to Infront’s Maglietta to head up football club deals
Socios.com, the provider of blockchain-driven fan tokens, has appointed Infront’s Daniel Maglietta as head of football partner acquisition.
NHL, Fanatics open new flagship retail store in New York City
The National Hockey League and leading global sports retailer Fanatics have opened a new 9,000-square-foot NHL Shop flagship store in New York City.
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
European Tour signs Legends, Kore Software deals
Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.