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NFL, NFLPA enter NFT landscape with Dapper Labs partnership

The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based developers of NBA Top Shot.

The deal aims to drive fan engagement by letting fans collect digital video Moments of the best plays of the season using Dapper Labs' blockchain technology. Additionally, fans will get the chance to collect some of the greatest plays from NFL history.

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