Fan Engagement
Round-Up: Tokyo governor’s Olympic worry, Sydney wants Fury fight, Saudi to sponsor virtual Le Mans, and more
The governor of Tokyo has questioned whether the Olympic Games can go ahead next year without an international deal on travel and quarantine
Players to wear microphones at Charles Schwab Challenge
A number of competitors at this week's Charles Schwab Challenge will wear microphones in order to improve the broadcast experience of the first event back on the PGA Tour in the wake of the global Covid-19…
LaLiga readies broadcast innovations, Sky and BT unveil Premier League plans
LaLiga, the organising body of the top two divisions of Spanish club football, has unveiled a series of broadcast innovations for when the top tier resumes its 2019-20 season later this week
Football in Vietnam returns to crowded stadiums
Football in Vietnam returned this weekend to packed crowds as the Covid-19 threat in the country appears to have abated.
In one of three opening V
Super Rugby Aotearoa to kick off in front of full crowds
New Zealand's Super Rugby Aotearoa (the Māori name for New Zealand) competition will kick off in front of crowds this weekend, after the country's government moved its Covid-19 warning to alert level …
Asian football fan clubs cry out for live digital experiences during shutdown
SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.
Puerto Rican Football Federation engages Genius in live statistics drive
Sports data technology company Genius Sports has signed a new live data partnership with the Puerto Rican Football Federation (FPF)
Charles Schwab ready to seize its moment in spotlight as PGA Tour makes return
Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams
Jason Thomas | How can sports engage fans now for a successful return
The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.
The Memento Group eyes new sports after establishing F1 business
UK-based sports memorabilia business The Memento Group is looking to expand into more sports after establishing its F1Authentics.com platform.
The Memento Group launched F1Authentics
Perseverance pays off as NRL becomes first Australian league to restart
Live professional sport returned to Australia on Thursday as the National Rugby League restarted its season
Asian e-commerce live streams attract early-mover sports properties
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
EA retains exclusive NFL simulation game rights in new deal
Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025
Iconic Strat-O-Matic games find new lift during pandemic
Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.
Yamaha app transmits fans’ cheers to empty stadiums
Japanese technology firm Yamaha has developed a smartphone application that lets fans cheer remotely from home for their teams playing in empty arenas
How the Covid lockdown is redrawing international federations’ content strategies
Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.
USA Weightlifting’s woes paint familiar picture for Olympic NGBs
US Olympic national governing body has suffered declining revenues and membership numbers since the onset of the health crisis but large financial reserves coupled with a move to put competitions and coaching courses onto digital platforms have stemmed losses.
Iqoniq engages BCW to run international comms
Fan engagement platform Iqoniq has appointed the Burson Cohn & Wolfe (BCW) agency to run its international communications