Jason Thomas | How can sports engage fans now for a successful return

The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present. In these unprecedented times, the ways that sports teams engage with their fans now, could ultimately determine their success. In the US, we’ve seen sports organizations like Ultimate Fighting Championship restarting operations by hosting UFC 249 in an empty arena, while Nascar engaged fans through its virtual iRacing Series before jump starting on-track races with the recent Nascar Cup Series.

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