British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.
Media group Discovery has revealed that more than 372 million people watched its coverage of the Tokyo Olympics in Europe, which represents a more than 10-per-cent increase on the 2018 winter Games in…
Jamaican sprinter Elaine Thompson-Herah, who this week became the first woman to retain both the 100-metre and 200-metre Olympic titles, says that she has been "blocked" by Instagram after posting footage…
The absence of spectators from the Tokyo 2020 Olympics has had no impact on viewing figures around the world, according to Timo Lumme, managing director of the International Olympic Committee’s Television a…
Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.
Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
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