Fan Engagement

Individual ticket sales efforts are tempered in multiple team markets due to Covid-19, and halted altogether for the New York Jets

NHL team creates series of ticket donation initiatives as several leagues move forward on refund policies

Major League Baseball's Milwaukee Brewers have announced a partnership with growing North American fantasy sports and gaming platform Monkey Knife Fight

A new poll from experiential advertising agency Momentum Worldwide found that nearly two-thirds of respondents would go to a live sporting event as soon as they resume from the Covid-19 pandemic and fansā€¦

Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to theā€¦

The league makes a historic shift to allow refunds on games lost to Covid-19, creating widespread ripple effects across the industry. US Editor Eric Fisher reports.

Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket

The NHL will this week become the latest major sports organization to launch a players-only esports competition in an attempt to stay relevant and keep fans engaged. Bob Williams reports.

The National Hockey League is "unsure" if its new puck and player tracking system will be used in the Stanley Cup Playoffs and Finals should the 2019-20 season resume in the coming months, SportBusinessā€¦

The National Hockey League has become the latest major sports organization to create a players-only esports tournament to help fill the sports competition void amid the global Covid-19 pandemic

Relevent Sports Group has partnered with LaLiga and LeBron Jamesā€™s media company Uninterrupted to create a players-only esports soccer competition featuring athletes from a variety of sports.

Digital platforms Onefootball and Dugout have announced a strategic tie-up which will see the two collaborate to share and distribute video content

Louisville City FC is reconsidering the name of its National Women's Soccer League team, Proof Louisville FC

NBC Sports has picked up the United States broadcasting rights to the English Premier League's new competitive gaming tournament,Ā the ePremier League Invitational Tournament.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, inā€¦

Individual shooting competition was a bold and innovativeĀ attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.

Executive creating $100m campaign for Covid-19 relief