Fan Engagement
NFL set for schedule release, but with different sales tone
Individual ticket sales efforts are tempered in multiple team markets due to Covid-19, and halted altogether for the New York Jets
Devils create healthcare-focused ticket program
NHL team creates series of ticket donation initiatives as several leagues move forward on refund policies
Milwaukee Brewers seal fantasy-sports partnership with Monkey Knife Fight
Major League Baseball's Milwaukee Brewers have announced a partnership with growing North American fantasy sports and gaming platform Monkey Knife Fight
Agency survey: US fans eager to return to venues
A new poll from experiential advertising agency Momentum Worldwide found that nearly two-thirds of respondents would go to a live sporting event as soon as they resume from the Covid-19 pandemic and fansā¦
Gareth Balch – Sport set for a New World Order as the biggest and most innovative emerge stronger from pandemic
Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to theā¦
MLB makes big ticketing shift with new refund policy
The league makes a historic shift to allow refunds on games lost to Covid-19, creating widespread ripple effects across the industry. US Editor Eric Fisher reports.
Umberto Gandini – Fear is a major factor among decision-makers
Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket
“Remote production is extremely difficult” | Inside the NHL Player Gaming Challenge
The NHL will this week become the latest major sports organization to launch a players-only esports competition in an attempt to stay relevant and keep fans engaged. Bob Williams reports.
NHL ‘unsure’ if puck, player tracking system will be used in Stanley Cup Playoffs
The National Hockey League is "unsure" if its new puck and player tracking system will be used in the Stanley Cup Playoffs and Finals should the 2019-20 season resume in the coming months, SportBusinessā¦
NHL creates players-only esports competition
The National Hockey League has become the latest major sports organization to create a players-only esports tournament to help fill the sports competition void amid the global Covid-19 pandemic
Relevent Sports, LaLiga, and Uninterrupted create players-only esports tournament
Relevent Sports Group has partnered with LaLiga and LeBron Jamesās media company Uninterrupted to create a players-only esports soccer competition featuring athletes from a variety of sports.
Dugout and Onefootball sign global content agreement
Digital platforms Onefootball and Dugout have announced a strategic tie-up which will see the two collaborate to share and distribute video content
Louisville NWSL team may get name change
Louisville City FC is reconsidering the name of its National Women's Soccer League team, Proof Louisville FC
NBC Sports to broadcast ePremier League Invitational Tournament
NBC Sports has picked up the United States broadcasting rights to the English Premier League's new competitive gaming tournament,Ā the ePremier League Invitational Tournament.
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
NBA signs multi-faceted technology partnership with Microsoft
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, inā¦
NBA H-O-R-S-E competition proves mixed success due to “unique” logistical challenges
Individual shooting competition was a bold and innovativeĀ attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.
Fanatics’ Rubin creates large-scale fundraising effort
Executive creating $100m campaign for Covid-19 relief