HomeNewsFan EngagementFormula 1United Kingdom

The Memento Group eyes new sports after establishing F1 business

UK-based sports memorabilia business The Memento Group is looking to expand into more sports after establishing its F1Authentics.com platform.

The Memento Group launched F1Authentics.com, the official memorabilia platform the motor-racing series, and is now exploring how its turnkey solution can be applied to other sports.

The move to expand into other sports follows investment in a new auction platform, customer database integrations alongside marketing services, showrooms, logistics and fulfilment.

The Memento Group offers e-tail, e-auction and e-gifting solutions alongside physical retail units and operates both online platforms and Paddock Club boutique for F1 at grands prix around the world.

For Formula 1, The Memento Group has auctioned and sold official memorabilia licensed by teams, with products including race-used, test-worn and replica car parts, race wear and helmets. The company also reengineers and repurposes items to create limited-edition products and showpieces.

Barry Gough, chief executive of The Memento Group, said: “With F1 Authentics we have demonstrated that our service and products bring fans nearer to the sport. We give them the opportunity to ‘Own the Moment’, whilst generating significant incremental revenue streams for the teams and rights owners. The next step in our evolution is to bring this opportunity to other sports.

“Authentic memorabilia and re-engineered goods have a unique power. They open the door for sports brands and sponsors alike to build long lasting relationships with fans built on that shared moment, where their team scored or that special driver crossed line.”