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Iqoniq engages BCW to run international comms

Wissam Ben Yedder of Monaco during the Ligue 1 match against Nice (Photo by Pascal Della Zuana/Icon Sport via Getty Images)

Fan engagement platform Iqoniq has appointed the Burson Cohn & Wolfe (BCW) agency to run its international communications.

Iqoniq’s partners include French Ligue 1 football clubs AS Monaco and Olympique de Marseille, and the Euroleague Basketball governing body.

BCW’s sports practice will help Iqoniq establish and implement its communications strategy as it looks to attract partners and fans ahead of its launch in August.

Iqoniq targets the sports and entertainment industry and looks to provide fans with a more personal and rewarding fan experience.

Lars Haue-Pedersen, managing director of BCW Sports Practice, said: “Iqoniq has made a lot of progress in establishing itself so far, and we look forward to providing additional support to ensure that its many great features, and overarching vision, are well-understood across the industry. We have been very impressed with the ambition shown by Iqoniq, and we look forward to supporting them in this exciting journey.”

Iqoniq chief executive Kazim Atilla added: “Iqoniq is a game changer in fan engagement, and the feedback we have received by leading sports clubs and leagues has been fantastic so far.

“Now, as we prepare to launch our application later this year, we are very happy to team up with BCW, whose experience in this field will be of great value to us. With these challenging times around us, we remain more convinced than ever that Iqoniq provides the all-in-one solution that so many fans are asking for.”