Basketball
Forward Momentum | Euroleague Basketball report
In association with Euroleague Basketball
How teams commercialise players from specific regions
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Golden State Warriors to offer $100 monthly passes – with no view of court
The Golden State Warriors are looking to capitalize on their huge popularity by offering $100 monthly passes that enable supporters just to get into the Oracle Arena on game day
Pioneering steering
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
Boston Celtics’ TD Garden to be given $100m revamp
TD Garden, the home of the NBA Boston Celtics and NHL Boston Bruins, will be given a $100m (€88m) revamp by owner-operator Delaware North, it was announced on Friday.
The art of a title sponsorship
Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.
NBA players agree for All-Star Game draft to be televised
The NBA and its Players Association have reached an agreement to televise the 2019 All-Star Game draft, the New York Times has reported
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
NBA All-Star heads to Cleveland in 2022
The NBA basketball league has announced that Cleveland’s Quicken Loans Arena will host its All-Star Game in 2022.
WNBA players opt out of CBA to secure higher wages, better conditions
WNBA players have opted out of the current collective bargaining agreement in order to seek higher wages, improved travel conditions and more marketing opportunities
Cleveland poised to be awarded 2022 NBA All-Star Game
The NBA is expected to name Cleveland as the host of the 2022 All-Star Game as a reward for renovating Quicken Loans Arena. An announcement could reportedly come on Thursday.
Golden State Warriors ordered to pay $40m for Oracle renovations
Despite leaving Oakland's Oracle Arena at the end of this season, the Golden State Warriors have been told they must pay $40m (€35m) for stadium renovations.
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
NBA appoints Rivera to EME role
The NBA basketball league has today (Friday) appointed Ralph Rivera as managing director of NBA Europe and the Middle East
New Orleans Pelicans to launch G League affiliate team
The New Orleans Pelicans believe they will be better able to develop players by launching a G League team
American Airlines faces losing Miami Heat stadium naming rights in 2020
The home of the Miami Heat may have a new name after more than two decades.
Miami-Dade County, which owns the American Airlines Arena, receives little revenue from the $2.
NBA-MGM partnership sets precedent for new US sports betting landscape
Data-sharing deal is first between a major US sports league and sports betting operator
Partnership – worth $25m over three years – serves as model for other stakeholders to follow
NBA ensur