The NBA basketball league has today (Friday) appointed Ralph Rivera as managing director of NBA Europe and the Middle East.
Rivera (pictured) will take up the role on January 2 and will be based in the league’s London office, reporting to NBA deputy commissioner and chief operating officer Mark Tatum.
Rivera will oversee the NBA’s basketball and business development throughout Europe and the Middle East and will be supported by the region’s senior leadership to further the growth of the sport in these territories.
Rivera most recently served as managing director at Eurosport Digital with Discovery Communications, overseeing digital business including Eurosport.com and the Eurosport Player OTT platform.
Rivera previously spent six years as director at BBC Digital and has also worked as president of Major League Gaming and spent 10 years at AOL as senior vice-president and general manager for games and international programming.
Tatum said: “Ralph’s extensive experience in leading prominent media and sports companies make him well-suited to oversee the league’s operations in Europe and the Middle East. We are looking forward to working with Ralph to help take basketball and the NBA to even greater heights throughout the region.”
Rivera added: “It is an honour to join the NBA at a time when the league has never been more popular. I am excited to work with our partners to explore new ways to reach and engage basketball fans in Europe and the Middle East and increase the number of young boys and girls playing the game.”