Basketball
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
NBA appoints Rivera to EME role
The NBA basketball league has today (Friday) appointed Ralph Rivera as managing director of NBA Europe and the Middle East
New Orleans Pelicans to launch G League affiliate team
The New Orleans Pelicans believe they will be better able to develop players by launching a G League team
American Airlines faces losing Miami Heat stadium naming rights in 2020
The home of the Miami Heat may have a new name after more than two decades.
Miami-Dade County, which owns the American Airlines Arena, receives little revenue from the $2.
NBA-MGM partnership sets precedent for new US sports betting landscape 
Data-sharing deal is first between a major US sports league and  sports betting operator Â
Partnership – worth $25m over three years – serves as model for other stakeholders to follow Â
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NBA G League offers $125k alternative to ‘one and done’
The NBA's developmental G League will offer $125,000 contracts to elite high-school players in a move which could challenge the NCAA's virtual monopoly on young basketball talent.
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LA Clippers unveil new augmented reality viewing experience
The Los Angeles Clippers unveiled an innovative augmented reality viewing experience on Wednesday night for the team's opening game of the NBA season
Fiba World Basketball Summit: harmonious event secures Baumann’s legacy
The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event
How NBA China’s 17 sponsors activated around the China Games
NBA China currently maintains relationships with 17 sponsors
Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Mark Tatum: “The Chinese fan is a very sophisticated, knowledgeable fan”
League says most die-hard NBA fans play basketball before the age of 12
NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Euroleague Basketball | Ringing the changes
Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.
Montreal group outlines bid for NBA franchise
Stephan Cretier, founder of Canadian private security firm GardaWorld, has stepped forward as a main investor for an effort to take an expansion franchise in the NBA basketball league to Montreal
NBA may not return to Seattle until 2025
Seattle might have to wait until 2025 before the NBA grants it an expansion team
Dallas Mavericks hire former gambling pro to front office
The Dallas Mavericks are hiring former professional sports gambler Bob Voulgaris as director of quantitative research and development, according to ESPN.
NBA still hopeful of federally-regulated betting system in USA
NBA deputy commissioner and chief operating officer Mark Tatum has said the NBA is still hopeful that the United States can arrive at a federally-regulated sports betting model
Fiba looks to China to make basketball most popular sport in the world
Fiba General Secretary Patrick Baumann has expressed his hope that next year’s Fiba World Cup in China can act as a springboard to make basketball the most popular sport in the world.
NBA to allow fans to watch fourth quarter for $1.99
After testing micropayments late last season, the NBA has officially announced that it will allow fans to purchase portions of in-progress games this coming campaign.
The price initially will be $1.