HomeNewsMediaBasketballUSA

LA Clippers unveil new augmented reality viewing experience

The Los Angeles Clippers unveiled an innovative augmented reality viewing experience on Wednesday night for the team’s opening game of the NBA season.

The Clippers have partnered with analytics firm Second Spectrum – which owner Steve Ballmer is an investor in – to create Clippers CourtVision, which analyzes the action on the court and translates it into on-screen annotations and animations, which are displayed on screen as the game progresses.

Alongside traditional broadcasts, Fox Sports viewers in the LA market will have a choice of three additional streams via an app: the “Coach” view will diagram specific plays on the screen as they materialize during a team’s possession; the “Player” view which indicates the probability of a successful shot over the head of each player based on his position on the court; and the “Mascot” view gives viewers more light-hearted animations.

In the short term, streaming feeds will have a roughly two-minute delay behind the live broadcast but this will be reduced as the technology develops, according to Ballmer.

“We think everyone will watch sports this way,” Second Spectrum chief executive Rajiv Maheswaran told reporters. “There will be a day when you look back and say, I can’t imagine we all used to watch the same thing at the same time. That seems silly.”

Most recent

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.