HomeFan EngagementBasketballChina
Premium

How NBA China’s 17 sponsors activated around the China Games

Joel Embiid of the Philadelphia 76ers speaks to media following practice for the 2018 NBA China Games between the Dallas Mavericks and the Philadelphia 76ers at Universidade Center in Shenzhen, China. (Photo by Zhong Zhi/Getty Images)

  • NBA China currently maintains relationships with 17 sponsors
  • Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
  • Many partner activations consist of ticket promotions to the China Games
“This year’s NBA China Games will bring together exciting new and longstanding partners who will be activating in unique ways to create memorable NBA experiences for our passionate fans,” said NBA China chief executive Derek Chang of the sponsor activity around the recent pre-season games in Shenzen and Shanghai featuring the Philadelphia 76ers and the Dallas Mavericks.

NBA China, the entity that conducts all of the league’s businesses in China, currently maintains relationships with 17 sponsors - a combination of Chinese organisations and multinationals looking for exposure in the country.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Len Perna, chairman and chief executive of TurnkeyZRG. Fisher and Russo also discuss the National Football League’s handling of governance matters surrounding the life-threatening, on-field injury of Buffalo Bills safety Damar Hamlin, ownership changes within Candy Digital, Cristiano Ronaldo’s historic signing with Saudi Arabian football club Al Nassr, Vince McMahon’s return to operational control of World Wrestling Entertainment, and John Henry’s leadership of Fenway Sports Group.
Premium

Two major East Asian markets report rampant piracy of Fifa World Cup matches in December, while piracy challenges subside in some other markets.

Fantasy sports and sports-betting startup for motorsports fans looks to offer a platform dedicated solely to a subset of sports largely ignored by mainstream daily fantasy and sports betting companies. Shawn Medow reports.
Premium