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How NBA China’s 17 sponsors activated around the China Games

Joel Embiid of the Philadelphia 76ers speaks to media following practice for the 2018 NBA China Games between the Dallas Mavericks and the Philadelphia 76ers at Universidade Center in Shenzhen, China. (Photo by Zhong Zhi/Getty Images)

  • NBA China currently maintains relationships with 17 sponsors
  • Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
  • Many partner activations consist of ticket promotions to the China Games
“This year’s NBA China Games will bring together exciting new and longstanding partners who will be activating in unique ways to create memorable NBA experiences for our passionate fans,” said NBA China chief executive Derek Chang of the sponsor activity around the recent pre-season games in Shenzen and Shanghai featuring the Philadelphia 76ers and the Dallas Mavericks.

NBA China, the entity that conducts all of the league’s businesses in China, currently maintains relationships with 17 sponsors - a combination of Chinese organisations and multinationals looking for exposure in the country.

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