Joel Embiid of the Philadelphia 76ers speaks to media following practice for the 2018 NBA China Games between the Dallas Mavericks and the Philadelphia 76ers at Universidade Center in Shenzhen, China. (Photo by Zhong Zhi/Getty Images)
The NBA started playing in China in 1979 when the Washington Bullets took on China’s national team at the invitation of then Chinese leader Deng Xiaoping. Few foresaw that one day China would play such a huge role in the NBA’s international growth.
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Indian multinational automobile manufacturing corporation Mahindra has signed a deal with Monumental Sports and Entertainment to become an official partner of the National Basketball Association's Washington …
Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.