New Orleans Pelicans to launch G League affiliate team

The New Orleans Pelicans believe they will be better able to develop players by launching a G League team.

The NBA team place a team in Birmingham, Alabama, in the 2022-23 season after $123m renovations are completed to the Legacy Arena.

In the meantime, the Pelicans will operate the Erie BayHawks in Erie, Pennsylvania, starting next season following the end of their partnership with the Atlanta Hawks.

Owning their own G League team means the Pelicans no longer have to send rising stars to development teams owned and operated by other NBA franchises.

“Now, we can take command of the development. We can control where we want players to improve that can help us long term,” said Pelicans general manager Dell Demps.

“Having the players feel like they are still connected to the team while they’re on assignment is very important.”


Most recent

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.