HomeBusinessBasketballEurope

Forward Momentum | Euroleague Basketball report

In association with Euroleague Basketball

(Rodolfo Molina/EB via Getty Images)

Two years into its historic partnership with global sports and entertainment giant IMG, Euroleague Basketball (EB) is growing and developing faster than envisaged. Fundamental changes were made in the first two seasons – most crucially, the successful implementation of new competition formats and the revamp of television production – that have bedded in and immediately positively impacted the business. Both the top-tier Turkish Airlines EuroLeague and second-tier 7DAYS EuroCup are benefiting from the changes. Now, EB is turning fully to face the future, with a host of innovations and developments designed to put the organisation and the product at the cutting edge of European sport.

Within this publication, we recount what has been achieved in the past two seasons in terms of establishing new competition structures (pages 8, 9, 12, 13) based on the pillar ideas of stability and quality. And we welcome the two planned EuroLeague expansion teams, ASVEL Villeurbanne and FC Bayern Munich, who are to officially become part of the league structure in 2019-20 (pages 10, 11). EB’s media and sponsorship business areas, and their growth in the past two seasons, are explored on pages 20 to 25. Then we look to the future in the final part of the pamphlet, with a range of initiatives that are propelling EB, and basketball in Europe, to an even bigger and brighter future. These include the new customer data project EDIE, exciting technology partnerships, and the growing community outreach programme One Team.

Download our Euroleague Basketball report, Forward Momentum

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.

Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.

Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.