Euroleague Basketball

Latest Features

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.

In association with Euroleague Basketball

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.

Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season

Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball

Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform

Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.

Features

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.

Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.

Over the last five years the hackathon has been adopted by several major rights-holders. Kevin McCullagh discusses the impact of hackathons on sports businesses.

SportBusiness Group has partnered with Euroleague Basketball to produce and make available to you a 36-page report detailing the changes undertaken by the league and evaluating their impact.

The new, stripped-down Euroleague will offer permanent places to the continent’s top teams in an attempt to create a sustainable business model. But it faces challenges. Having spoken to Fiba’s Patrick Baumann last month, Frank Dunne asks Euroleague Basketball CEO Jordi Bertomeu and IMG president Ioris Francini to state their case.

It was a curious trick of destiny that the British electorate should vote to quit the European Union at the half-way point of football’s European Championship, which is, among other things, a festival of Europeanness.

SportBusiness International looks into the business models of digital sports networks, set up by rights-holders in association with established digital media operators to supplement traditional TV programming. What are the benefits for rights-holders taking such a step, and what does it tell us about the ever-changing media landscape?