Licensing & Merchandising

Baseball
Business

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories
Golf
Finance & Law

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.
Rugby Union
Licensing & Merchandising

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.
Football
Licensing & Merchandising

Liverpool FC has applied to trademark the word ‘Liverpool’ in the context of football products and services.
Baseball
Business

MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business
Table Tennis
Licensing & Merchandising

The International Table Tennis Federation (ITTF) is soliciting bids for its first ever merchandising partner
Football
Licensing & Merchandising

Rangers has pledged to “meet any financial award” after a judge ruled that retailer Sports Direct should have been given the opportunity to submit a counter offer to a commercial agreement struck by the…
Football
Licensing & Merchandising

Male grooming brand Gillette has signed a multi-year global licensing partnership with Uefa centering on the Champions League, the showpiece club competition of European football’s governing body.
Basketball
Licensing & Merchandising

Sports merchandising company Fanatics has taken over the Golden State Warriors’ on-site and online retail operations in a 10-year deal. Terms of the partnership were not disclosed.
Licensing & Merchandising

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC.
Basketball
Licensing & Merchandising

LeBron James's plans to give his No. 23 jersey to new Los Angeles Lakers teammate Anthony Davis has been postponed due to potential production and financial issues with manufacturer Nike.
Sponsorship & Marketing

Jennifer van Dijk, Executive Vice President, Marketing at Wasserman speaking on the Power of the Athlete panel at the Sports Decision Makers Summit in Miami.
Football
Sponsorship & Marketing

Speaking on a panel discussing the ‘Data Dimension’ in sponsorship, Guillaume Sabran says Uefa changed its strategy after Euro 2016, having noted that fans were consuming the event on social media and…
Football
Licensing & Merchandising

European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…
Basketball
Fan Engagement

The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…
Licensing & Merchandising

Growth opportunities in the licensed sports merchandising sector lie primarily outside the US, according to Fanatics president Steve Davis.
Baseball
Events

Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.
Football
Licensing & Merchandising

The performance of the United States' women's team (USWNT) at the Fifa Women's World Cup this summer has delivered a significant commercial boost to the US Soccer Federation