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Guillaume Sabran, UEFA – Fixing UEFA’s digital disconnect opened new doors to partnerships

Speaking on a panel discussing the ‘Data Dimension’ in sponsorship, Guillaume Sabran says Uefa changed its strategy after Euro 2016, having noted that fans were consuming the event on social media and digital platforms that were unconnected to Uefa and its partners.

Featuring: Guillaume Sabran, Head of Sponsorship & Licensing at UEFA.

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