Sports merchandising company Fanatics has taken over the Golden State Warriors’ on-site and online retail operations in a 10-year deal. Terms of the partnership were not disclosed.
As part of the deal, Fanatics will become the exclusive operator of all Warriors Shop locations throughout the Bay Area, including a 4,000-square-foot store inside Chase Center – the NBA team’s new multi-purpose arena in San Francisco which opens in September – and the 10,000-square-foot store in the surrounding plaza known as Thrive City.
According to a press release, Fanatics’ use of data and predictive analytics will enable stock to be easily replenished, while its local, on-demand manufacturing capabilities can quickly help the team react to unplanned “micro-moment” opportunities, such as record-breaking team and player feats.
In the Bay Area, Fanatics also handles merchandising for the San Francisco Giants (MLB), San Francisco 49ers (NFL), San Jose Earthquakes (MLS) and San Jose Sharks (NHL).