HomeNewsLicensing and MerchandisingMulti-SportGlobal

Merchandising opportunities lie outside the US – Fanatics

Growth opportunities in the licensed sports merchandising sector lie primarily outside the US, according to Fanatics president Steve Davis.

Speaking at the SportBusiness Decision Makers Summit in London, Davis said that while the industry is currently worth $25bn worldwide, but with greater speed and agility among merchandisers, it could be worth $35bn in 25 years’ time. Given $15bn is already extracted from the US, most of that growth would be international.

Davis added that sports right-holders take only about $1bn in revenue of that total market value. He said the two things holding back the industry are lack of distribution networks – particularly between East Asia, Europe and North America – and lack of speed and agility in product design and distribution.

 

Most recent

After launching in Miami this spring, the Sports Decision Makers Summit – from SportBusiness and Sportel – came to London's Rosewood hotel on July 9-10. This is what we learned from our expert speakers. W

Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.

As the Tour de France moves towards its conclusion in Paris, Kevin Roberts talks to Ralph Denk, team manager of the German Bora-Hansgrohe team about the business of running and funding an international cycling outfit.

As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.