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Merchandising opportunities lie outside the US – Fanatics

Growth opportunities in the licensed sports merchandising sector lie primarily outside the US, according to Fanatics president Steve Davis.

Speaking at the SportBusiness Decision Makers Summit in London, Davis said that while the industry is currently worth $25bn worldwide, but with greater speed and agility among merchandisers, it could be worth $35bn in 25 years’ time. Given $15bn is already extracted from the US, most of that growth would be international.

Davis added that sports right-holders take only about $1bn in revenue of that total market value. He said the two things holding back the industry are lack of distribution networks – particularly between East Asia, Europe and North America – and lack of speed and agility in product design and distribution.


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