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Legends expands business operations with Maingate takeover

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC. Financial terms were not disclosed.

MainGate – which provides custom merchandise marketing solutions through event retail, team stores and e-commerce platforms – will integrate into Legends’ hospitality division, which manages major sports brand retail and merchandise programs and e-commerce platforms.

MainGate’s current client work portfolio includes NFL, NBA and NHL teams, college teams and governing body the NCAA, and motorsport properties such as Nascar track owner International Speedway Corporation.

Further reading:

Legends White Paper #1 | Redefining the live sports experience

Legends White Paper #2 | Delivering sales above forecast

Legends White Paper #3 | Optimising the game day experience