Licensing & Merchandising
Events

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
College Sports
Governance

The NCAA has continued to push back against proposed legislation in California which is aimed at giving college athletes a chance to earn endorsement money, saying the bill is "harmful" and "unconstitutional"
American Football
Licensing & Merchandising

The National Football League is offering $3m as part of an initiative to create a helmet which can outperform the equipment currently in use
College Sports
Licensing & Merchandising

The California State Assembly has passed legislation to let college athletes make money off of their name, image, or likeness
Football
Licensing & Merchandising

English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country's number one sports retailer and brands distribution company.
Baseball
Business

Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.
Esports
Licensing & Merchandising

Popular streetwear brand Bape has launched a series of apparel and accessories with PC and console video game, PlayerUnknown’s Battlegrounds (PUBG).
Esports
Esports

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …
Rugby Union
Licensing & Merchandising

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Baseball
Business

Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market
Baseball
Business

Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors
Baseball
Business

League expands its roster of betting operators with access to official data feed and marks
Basketball
Finance & Law

The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise
Sports Betting

The NFL, which had been much more cautious than other US pro leagues monetizing legalized sports betting, takes a big step into the space with its existing data distributor
Licensing & Merchandising

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.
Baseball
Business

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories
Golf
Finance & Law

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.
Rugby Union
Licensing & Merchandising

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.