English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country’s number one sports retailer and brands distribution company. With the openings in Phuket and Bangkok, the club now has three stores in Thailand, with the first launched in Pattaya Beach in 2017.
Former Liverpool star Glen Johnson took part in a short Q&A to officially open the store located in the Central Plaza Rama 9 shopping mall in Bangkok, then unveiled another in central Phuket later on the same day, with fans at both events given the chance to meet him during a signing and photograph session. The Champions League trophy, which Liverpool won last season, was also installed in both stores for supporters to take photographs with.
Mike Cox, senior vice-president, merchandising at Liverpool, said: “As a football club with millions of supporters based around the world, it’s incredibly important that each of our fans are able to feel closer to the club wherever they live.”
“Our new stores in Thailand will enable us continue to expand our retail operations in Asia, so our fans can enjoy authentic LFC experiences and purchase our whole range of official merchandise.”
Tony Morton, president of CRC Sports, which exclusively distributes club merchandise in Thailand, said: “We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to continue building on this to bring even greater shopping experiences to the huge fanbase in Thailand.”