SportBusiness staff, USA

Ricardo Fort, head of global sponsorships for The Coca-Cola Company, will discuss the soft drink giant’s ongoing presence as one of the largest corporate sponsors in global sports as our guest in the t…

Scuf Gaming has been named the official controller partner of eMLS, Major League Soccer's competitive esports property, in a multiyear deal

Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.

Major League Soccer has signed a multi-year partnership with BodyArmor, which will become the league's official sports drink partner from next year

National Women's Hockey League team Boston Pride has been taken over by a group of investors, led by Cannon Capital managing partner Miles Arnone

The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions

The NCAA has continued to push back against proposed legislation in California which is aimed at giving college athletes a chance to earn endorsement money, saying the bill is "harmful" and "unconstitutional"

The Chicago Fire has taken another step closer to playing at Soldier Field after the Chicago Park District voted to continue negotiations over the Major League Soccer team's use of the 61,500-seat stadium,…

Venue to be the largest esports training facility of its kind in North American upon opening

The California State Assembly has passed legislation to let college athletes make money off of their name, image, or likeness

The Minnesota Vikings have hired digital agency Seven League to run bespoke Instagram, Facebook and Twitter channels for the NFL team in the United Kingdom and Germany for the forthcoming season.

Legal ruling heightens the chances of late owner's youngest daughter eventually leading the NFL team