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- Fan Tracker
  Comprehensive global fan data on the popularity of sports and sports media consumption
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  Deep analysis of hottest topics in the business of sport including: OTT, Fan XP & AI.
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  Featuring a big summer of women’s sport, DAZN in the US and sports betting in golf.
  - SportBusiness Review July 2019
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SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events.

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Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis

Trailblazers | The sports executives setting the industry’s direction of travel

Business-critical analysis and data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Analysis

Global Media Report 2018

Business-critical analysis and data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data

European Football Sponsorship Report 2018-19

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Sample Analysis

Forward Momentum | Euroleague Basketball report

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SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. This involves the application of a proprietory set of rigorous data standards, involving vetting by trusted experts to ensure unparalleled data quality and accuracy.

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