Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
The company has also been named the title sponsor of the US Alpine Ski Team, the US Grand Prix series, and presenting sponsor of the “Visa Big Air Presented by Land Rover” events. Financial terms were not disclosed.
As part of the sponsorship agreement, Land Rover will support 10 US Ski & Snowboard athlete ambassadors, including Olympic gold medalists and world champions, who will take part in Land Rover brand milestones, custom content creation and social media integrations.
The agreement also includes broadcast, social media, and digital promotion rights, custom competition content creation, and email marketing campaigns with the US Ski & Snowboard registered fan base.
Land Rover branding will also be seen on the athlete uniforms and team gear, as well as available to consumers through US Ski & Snowboard and Land Rover official branded goods.
“As Land Rover continues to grow in the US market and we launch models like the new Defender, we are supporting activities such as skiing and snowboarding that resonate with our expanding American customer base,” said Kim McCullough, Jaguar Land Rover North America’s vice president of marketing.