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Gemdale moves into new sport with Freestyle Ski & Snowboard World Championships deal

Brita Sigourney competes in the Ladies' Ski Halfpipe at the 2019 FIS Freestyle Ski World Championships at Park City Resort in Utah (by Sean M. Haffey/Getty Images)

The Gemdale Sports agency has branched out into a new sport after being named as the exclusive commercial partner of the 2021 Freestyle Ski & Snowboard World Championships in Zhangjiakou, China