Ricardo Fort, head of global sponsorships for The Coca-Cola Company, will discuss the soft drink giant’s ongoing presence as one of the largest corporate sponsors in global sports as our guest in the third free SportBusiness Powerhouse Webinar, set for October 1 at 11am ET (4pm BST/5pm CET).
The United States-based Coca-Cola, one of the most dominant consumer brands of any type, holds large-scale relationships with the International Olympic Committee, Fifa, and National Collegiate Athletic Association, among many other leading entities, and Fort will explore the quickly changing sports sponsorship market amid numerous industry pressures such as the Covid-19 pandemic.
Fort will be interviewed by SportBusiness’ US Editor Eric Fisher during the lively half-hour session, with the discussion also set to explore the company’s recent move to acquire worldwide rights with the International Paralympic Committee and its emerging presence with live music.
Participation in the webinar is free, and registration can be found here.
The SportBusiness Powerhouse Webinar Series, which began last month, features in-depth interviews aimed at exploring how some of the biggest entities in the global sports industry are managing amid a pandemic, widespread societal unrest over racial injustice, and numerous other challenges.
Upcoming editions of the webinar series will cover topics such as media, finance, and soccer, among other areas.