The University of Colorado Boulder's athletics department has agreed a five-year corporate sponsorship agreement with global betting company PointsBet
US president Donald Trump made an impassioned plea for the college football season to be saved as last-minute attempts to avoid a shutdown in the wake of the global Covid-19 pandemic continued this week
The 2020 college football season appears on the brink of being shut down in the wake of the global Covid-19 pandemic following a series of meetings between leading conference commissioners at the weekend
The Frisco Bowl will remain at Toyota Stadium in Frisco, Texas, through 2025 following a deal between organizers ESPN Events and venue operator FC Dallas of Major League Soccer
Sports apparel company Under Armour has announced it is looking to call time on its record $280m partnership with the University of California, Los Angeles (UCLA).
The Charlotte Sports Foundation has named condiment brand Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game and postseason bowl game. T
Florida Governor Ron DeSantis has cleared the way for college athletes in the state to earn money from endorsement deals from next summer
A planned college football game between the University of Notre Dame and the United States Naval Academy in August has been moved from the Republic of Ireland to the United States in the wake of the Covid-19…
Snack brand Cheez-It has become the new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando, Florida.
The University of Connecticut and CBS Sports have announced a multi-year TV partnership for UConn's home college football games
Mark Emmert, National Collegiate Athletic Association president, has reaffirmed that college sports will not return from the global Covid-19 pandemic sports shutdown until university campuses have reopened.
The National Football League is reportedly considering playing additional regular-season games on Saturdays this fall should the college football season be delayed or canceled
The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness
The National Basketball Association's developmental G League professional pathway program has secured a significant coup by landing the services of high school superstar Jalen Green
The commissioners of the major college football conferences in the United States have told US vice president Mike Pence that college sports cannot return from the global Covid-19 pandemic sports shutdown u…
Cole Gahagan has been named as the new leader of the Learfield IMG College agency after it was announced that current president and chief executive, Greg Brown, will retire