Fanatics builds college presence with multifaceted Alabama deal

A rendering of the first ever retail store inside Bryant-Denny Stadium (Credit: Fanatics)
A rendering of the first ever retail store inside Bryant-Denny Stadium (Credit: Fanatics)

Global sports merchandising company Fanatics has secured a long-term, multifaceted partnership with the University of Alabama to significantly enhance its presence in the collegiate athletics landscape in the United States.

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