US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
Learfield IMG College, Elevate Sports unveil US collegiate strategic partnership
The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …
CBS Sports, Army Football extend partnership through 2028
CBS Sports and the Army college football team have agreed a multiyear extension to continue their partnership through the 2028 season, keeping CBS Sports Network as the television home for all Black Knights…
Fanatics, University of Tennessee strike 10-year retail partnership
Global sports merchandising giant Fanatics is continuing to expand its collegiate business with a 10-year retail partnership with the Southeastern Conference's University of Tennessee
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.