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PGA Tour announces Yeti partnership

(Jamie Squire/Getty Images)

The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions.

The multi-year agreement includes product licensing, as well as the exclusive right to sell Yeti drinkware and coolers at Tour-operated tournament retail outlets and Tournament Players Club facilities, a number of which host Tour events.

Yeti – which is based in Austin, Texas – also plans to work with various PGA Tour tournaments to display its coolers and utilize them in player practice areas.

This marks only the third league partnership for Yeti, following deals with Nascar and Professional Bull Riders, though the brand does have relationships with several individual sports franchises.