PGA Tour

Latest Features

Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports

Highlights from the sports tech stream at the All That Matters Online 2020 conference, including the wearable that saved the PGA Tour and the trend for 'phygital' events. Reporting from Kevin McCullagh and Tom King.

Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.

Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.

Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…

Participants at this week's Vivint Houston Open have been overwhelmingly excited to have fans back at a United States-based PGA Tour event for the first time since early March

The PGA Tour has struck a multiyear partnership with lawn care company TruGreen, which has been designated the official lawn care treatment provider of the PGA Tour, PGA Tour Champions, and TPC Network.

Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event

Features

Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.