PGA Tour

Latest Features

Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.

Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.

Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.

PGA Tour commissioner Jay Monahan has refused to commit to a specific date when spectators will be allowed to return to tournaments in the wake of the global Covid-19 pandemic

The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization

GolfTV displayed substantial growth in users and subscribers in July, with content featuring Tiger Woods, a global content partner of the Discovery-owned subscription streaming platform, a major contributor…

Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.