PGA Tour

Golf
Finance & Law

The European Tour broke even in 2023 thanks to £19.6m (€23.3m/$25.7m) in funding from the PGA Tour designed to cover any deficit under the terms of the “strategic alliance” between the two tours, SportBusiness can reveal.
Golf
Host Broadcast & Production

The PGA Tour is looking to lay the foundation for improved international rights revenues by introducing a dedicated world feed
Golf
Sponsorship & Marketing

Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Golf
Fan Engagement

The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
Multiple Sports
Fan Engagement

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Golf
Sponsorship & Marketing

Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Golf
Sponsorship & Marketing

Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Golf
Media

DAZN is to exclusively offer additional live feeds from the PGA Tour across 27 countries in the Middle East and North Africa and Southeast Asia, and will also distribute the Tour’s FAST (free ad-supported streaming TV) Channel.
Golf
Sponsorship & Marketing

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Golf
Finance & Law

The PGA Tour has reached agreement to secure a $3bn (€2.75bn) investment in a new commercial entity from a US consortium led by Liverpool FC owner Fenway Sports Group (FSG), but has left the door open to 'co-investment' from Saudi Arabia's Public Investment Fund (PIF).
Golf
Governance

The PGA Tour and Saudi Arabia's Public Investment Fund (PIF) are to continue talks over a potential merger after a December 31, 2023 deadline passed without an agreement in place
Golf
Sponsorship & Marketing

Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic
Golf
Media

Pay-television broadcaster Canal Plus has retained its PGA Tour rights until 2030 with a record three Frenchmen set to take part next year but amid ongoing doubts over the long-term future of the property
Golf
Media

The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.
Golf
Governance

The PGA Tour has entered into advanced talks with Strategic Sports Group (SSG), a consortium of US-based sports team investors that includes Fenway Sports Group (FSG), as an agreement with Saudi Arabia's…
Golf
Media

Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup
Golf
Governance

Next week’s US Senate hearing into the proposed commercial merger between the PGA Tour, LIV Golf and Saudi Arabia’s Public Investment Fund (PIF) will not hear testimony from PIF governor Yasir Al-Rumayyan and…