Konami partners with Uefa for eEuro 2020, signs Serie A deal

European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up a licensing deal with Lega Serie A, organising body of the top division of Italian club football.

Uefa eEuro 2020, a national-team eFootball tournament featuring all 55 of Uefa’s national associations, will kick off in November.

Uefa said the competition will be the largest national-team eFootball event to date and will see participating players compete exclusively on Konami’s PES 2020 title. The final tournament will be held in London from July 9-10, just ahead of the final of Euro 2020 itself which will be staged at Wembley Stadium on July 12.

Uefa marketing director Guy-Laurent Epstein said: “We have seen a massive growth in the popularity of eFootball over the past few years and the eEuro 2020 will give us the opportunity to connect with new and existing fans of national-team football.”

Uefa eEuro 2020 will have a specific team focus. Each participating national association will compete with a national eFootball team comprising between two and four players, who will represent their country in the pan-European event.

The competition format will be similar to Euro 2020. It will involve a qualification phase and a final tournament, in which the players will face off against each other in London. Between November and December, each national association will nominate their team, with participants being chosen through either a domestic online or ‘physical’ tournament – unless a national eFootball team already exists.

An official draw will then take place to divide the competing countries into groups for the qualifying phase. During the online qualification stage, every country will play two matches against the other countries in their group, with the team with the highest overall aggregate score being determined the winner. The winner of each group and the best six runners-up will qualify for the final tournament in London.

The winners of eEuro 2020 will receive tickets to watch the final of Euro 2020 as well as a cash prize.

Meanwhile, Konami has announced that Serie A will be fully licensed in PES 2020. The new license brings the Serie A logo, trophy and associated badges to the game.

Serie A club Juventus signed an exclusive three-year partnership with Konami last month. As a result, PES 2020 will be the only football console game to officially include the Turin giant. Konami also holds partnerships with fellow Serie A clubs AC Milan and Inter Milan.