Lega Serie A

Football
Media

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
Football
Media

Pay-television broadcaster ESPN Brasil is poised to retain rights to Italy’s Serie A in a three-season agreement running from 2024-25 to 2026-27.
Football
Sponsorship & Marketing

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Football
Media

Sport TV, the Portuguese pay-television broadcaster, has retained rights to Italy’s Serie A in a three-year agreement running from 2024-25 to 2026-27.
Football
Media

Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
Football
Sponsorship & Marketing

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Football
Governance

It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
Football
Sponsorship & Marketing

Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Football
Media

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
Football
Media

Luigi De Siervo, chief executive of Lega Serie A, has hit out at critics who claimed the recent €4.5bn ($4.8
Football
Media

Mediaset, the commercial broadcaster, has defeated its public-service rival Rai in the battle for domestic rights to Italian football's knockout Coppa Italia
Football
Media

Lega Serie A is set to begin private negotiations with public-service broadcaster Rai and commercial broadcaster Mediaset over rights to the Coppa Italia and Supercoppa Italiana for the three-year period covering the 2024-25 to 2026-27 seasons.
Football
Media

Lega Serie A clubs today (Monday) accepted the new domestic media rights offer on the table from incumbents DAZN and Sky, which represent a slight drop on the current cycle and a similar fee to the one…
Football
Media

Lega Serie A has stepped up its internationalisation plans by teaming up with the Ministry of Foreign Affairs and International Cooperation (Maeci) and the Italian Trade Agency (ICE) on a project promoting…
Football
Media

Lega Serie A chief executive, Luigi De Siervo, has reiterated that broadcasters must meet the organisation’s valuation for its next cycle of domestic rights, adding that if a solution isn’t found it is “much more likely” that it will proceed with the launch of an in-house platform.
Football
Finance & Law

The renewed clampdown against piracy in Italian football has commenced, with l'Autorità per le Garanzie nelle Comunicazioni (AGCOM), the country's regulator and competition authority for the communications …
Football
Media

Lega Serie A has launched its first request for proposal (RFP) for its forthcoming international rights sales cycle by going to market in Germany, Austria and Switzerland
Football
Media

Fans in Albania were able to watch action from the opening weekend of the Italian Serie A season after deals were negotiated with pay-TV broadcasters Digitalb and Tring