Italian Serie A
IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights
The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.
Transforming Serie A into a media company and ‘internationalising’ the appeal of the Italian league were the two key themes outlined by Serie A’s newly-elected president Paolo Dal Pino at his first leagu…
Italian Serie A football club Inter Milan has agreed a sponsorship deal with electrical installations and technology company Carimi
Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season
Italian football club AS Roma has signed electric scooter sharing service eCooltra as a technical sponsor