Italian Serie A

Football
Media

Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Football
Sponsorship & Marketing

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Football
Media

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Football
Media

Serie A will remain on Match TV in Russia until at least 2029 as - unlike some other high-profile properties - the league continues to have uninterrupted coverage in the country.
Football
Media

Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage
Football
Media

CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
Esports
Licensing & Merchandising

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Football
Media

DAZN has renewed its Serie A rights in Germany and Austria while also acquiring rights in Switzerland for the next three years, in a deal agreed by the assembly of governing body Lega Serie A in December
Football
Media

A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons
Football
Media

An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Football
Media

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
Football
Media

Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
Football
Media

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Football
Sponsorship & Marketing

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Football
Media

Sport TV, the Portuguese pay-television broadcaster, has retained rights to Italy’s Serie A in a three-year agreement running from 2024-25 to 2026-27.
Football
Media

Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
Football
Sponsorship & Marketing

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Football
Sponsorship & Marketing

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.