Italian Serie A

Latest Features

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.

Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.

As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…

Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again

Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis

Telecom Italia (TIM) has clarified the nature of its support for DAZN’s bid for domestic Serie A rights as it emerged that the Italian telecoms operator would cover around 40 per cent of the proposed r…

Chinese conglomerate Suning has said it will focus entirely on its retail business going forward, raising questions over the future of its investments in sports properties, which include Italian football…

Italian pay-television broadcaster Sky Italia has written to Serie A club presidents promising an upfront payment of €505m ($610m) if its offer for domestic rights to the Italian top tier is accepted.

Lega Serie A’s broadcast rights sales process in the Middle East and North Africa has been further delayed after the bid deadline was pushed back for a second time.

Features

David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.

In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it  would create competitive imbalance in European football unless …

In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…

IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights

The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.