Italian Serie A

Football
Sponsorship & Marketing

Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt
Football
Sponsorship & Marketing

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
Football
Media

Lega Serie A chief executive, Luigi De Siervo, has reiterated that broadcasters must meet the organisation’s valuation for its next cycle of domestic rights, adding that if a solution isn’t found it is “much more likely” that it will proceed with the launch of an in-house platform.
Football
Media

Lega Serie A has launched its first request for proposal (RFP) for its forthcoming international rights sales cycle by going to market in Germany, Austria and Switzerland
Football
Media

The new Serie A season kicks-off this weekend with broadcast agreements in place with more than 65 media outlets worldwide, the league and its rights agency partner Infront have announced
Football
Media

Lega Serie A has kicked off in earnest its international broadcast rights sales process for the forthcoming cycle as it looks to replace its long-standing global agency model by striking deals through…
Football
Sponsorship & Marketing

AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Football
Media

Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to block pirated websites within 30 minutes, …
Football
Media

Bids for domestic media rights to Serie A from 2024-25 have been improved but remain below the €1bn ($1.1bn) per season sought by the Italian league, chief executive Luigi De Siervo has revealed.
Football
Sponsorship & Marketing

AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Football
Sponsorship & Marketing

Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Football
Sponsorship & Marketing

Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor. T
Football
Media

Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has issued fines totalling more than €8m ($8.95m)
Football
Sponsorship & Marketing

Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Football
Sponsorship & Marketing

Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February. T
Football
Finance & Law

Finnish entrepreneur Thomas Zilliacus has announced the launch of an investment fund targeting Serie A, the top division of Italian club football
Football
Sponsorship & Marketing

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Football
Media

Italian commercial broadcaster Mediaset will bid for a new live free-to-air rights package being offered as part of Lega Serie A’s domestic tender process, according to Marco Giordani, chief financial o…