Italian Serie A

Latest Features

Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.

As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…

Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again

Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis

David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.

Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with pharmaceutical brand Bioscalin. The association began in 2018 and will now extend until the end of the 2020-21 season

Serie A club Inter Milan has contracted digital advertising company Aim Sports to introduce digital overlay technology at its San Siro Stadium from this season

Italian Serie A club Bologna has signed up several new kit sponsors for the 2020-21 season

Brazilian media group Globo has acquired a small package of rights to the Italian Serie A to be exploited on its pay-television SporTV channel

Features

In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it  would create competitive imbalance in European football unless …

In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…

IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights

The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.