Italy
Features
“There’s a value opportunity” | Why investors are circling Serie A
As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
Serie A | Can new investors wake football’s sleeping giant?
Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again
Fiorentina’s Joe Barone – A salary cap won’t work without Fifa mandate
In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it would create competitive imbalance in European football unless …
Fiorentina’s Joe Barone – Overseas investment shows belief in the commercial potential of Serie A
In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…
Fiorentina’s Joe Barone on Covid-19: Uncertainty and a lack of protocol is tough to deal with
In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…
K League nets free-to-view exposure on OneFootball in five major markets
Football media platform OneFootball is to broadcast free coverage of Korea’s K League to users in France, Italy, Spain, the UK and Brazil in a deal with Sportradar, the agency that was last year appointed t…
Macron inks six-year kit supplier deal with Sampdoria
Italian Serie A club Sampdoria has signed a six-year kit supplier agreement with Italian sports brand Macron until 2026.
Revenues rise, but debts mount for Italian football, according to FIGC report
Revenue generated from the Italian football system rose to €3.8bn ($4.5bn) in 2018-19 but losses and debt also grew significantly, according to the latest edition of ReportCalcio.
Sky Italia extends commitment to women’s football in FIGC deal
Pay-television broadcaster Sky Italia has extended its rights deal with the Italian Football Federation (FIGC) to cover domestic women’s club competitions.
Umberto Gandini – Fear is a major factor among decision-makers
Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket
Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
尤文图斯、阿迪达斯与Palace滑板联手打造“第四球衣”
周三对阵热那亚的比赛中，意甲俱乐部尤文图斯身穿着由阿迪达斯和滑板品牌Palace联合打造的特别款主场球衣。
Athletes to benefit as International Swimming League threatens Fina’s hold over sport
A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.
Roma and the Bundesliga bring the banter to win fans and engage people on social media
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.
CR7 effect undermined by more chaos in calcio
The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.
Gambling sponsorship ban threatens Italian rights-holders
SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.
Italian job | Historic shift for Serie A as aggressive IMG ousts MP & Silva
Frank Dunne reveals the inside story of IMG's triumphant bid for Serie A international rights and how the agency now plans to monetise its property.
2MG Media | Bogarelli bounces back with big ambitions
Former Infront Italy chief Marco Bogarelli sits down with Frank Dunne at Sportel Monaco to explain why his new venture, 2MG Media, is not just another sports-rights adviser.
Dangerous liaisons | The mafia has infiltrated calcio. Now it is looking beyond Italy
The ‘Ndrangheta – the Calabrian mafia – has successfully infiltrated football in Italy. As Frank Dunne explains, some fear that its influence may now be spreading to Spain and beyond.
REPORT | The Future of Olympic Games Media Consumption – Executive Summary
A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
CASE STUDY | Lega Serie B’s social media strategy
In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.
Video | What are the biggest opportunities and threats in sport?
Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.
Popular movements, public polls and why Rome voted against the Olympics
From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.
Agenda | Backing a Winner
Why did Bruin Sports Capital purchase deltatre and what does the deal say about the digital side of the sports business? Kevin Roberts reports.
Calcio’s Revolution: The Fall and Rise of Italian Football
Italian football’s golden era of the 1980s and early 1990s is a distant memory, but after falling from the summit, there are now signs that it is on its way back up.
Frank Dunne: Finding hope and opportunity in the chaos of calcio
Amid the chaos of Italian football, there is opportunity for those organisations that follow the rules.
European Football Sponsorship Report 2015-16
Welcome to the European Football Sponsorship Report 2015-16
Italy’s New Empire
With three major sports events in consecutive years on its wish-list, Elisha Chauhan looks at whether Italy is on the cusp of a new hosting era.