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VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
Mission accomplished for ATP and O2 as Finals bids farewell to London
The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.
# 3 – The Fifa Master at The International Centre for Sport Studies
The Fifa Master is Europe's best postgraduate sport management degree.
Alumni profile, CIES | Pierre Ducrey, Olympic Games operations director at the IOC
Pierre Ducrey was part of the third intake of students on the CIES Fifa Master, which he graduated with distinction in 2003. He was appointed as Olympic Games operations director in March 2020, having joined the International Olympic Committee as an intern shortly after finishing his Masters degree.
Partnerships help universities bridge the gap between academia and industry
As the ties between universities and sports organisations grow closer and educational institutes continue to look for new ways to strengthen their connections to industry, SportBusiness takes a look at…
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
AC Milan signs with Socios.com, as Inter strikes regional deal with LD Sports
AC Milan have become the latest football club to sign up with fan engagement platform Socios.com
BC Partners ‘in talks’ over Inter Milan stake
London-based private equity firm BC Partners is reportedly in talks over an investment in Italian Serie A football club Inter Milan
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
Adi
“There’s a value opportunity” | Why investors are circling Serie A
As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
Serie A | Can new investors wake football’s sleeping giant?
Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again
Fiorentina’s Joe Barone – A salary cap won’t work without Fifa mandate
In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it would create competitive imbalance in European football unless …
Fiorentina’s Joe Barone – Overseas investment shows belief in the commercial potential of Serie A
In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…
Fiorentina’s Joe Barone on Covid-19: Uncertainty and a lack of protocol is tough to deal with
In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…
Umberto Gandini – Fear is a major factor among decision-makers
Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket
Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
尤文图斯、阿迪达斯与Palace滑板联手打造“第四球衣”
周三对阵热那亚的比赛中，意甲俱乐部尤文图斯身穿着由阿迪达斯和滑板品牌Palace联合打造的特别款主场球衣。
Athletes to benefit as International Swimming League threatens Fina’s hold over sport
A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.
Roma and the Bundesliga bring the banter to win fans and engage people on social media
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.
CR7 effect undermined by more chaos in calcio
The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.
Gambling sponsorship ban threatens Italian rights-holders
SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.
Italian job | Historic shift for Serie A as aggressive IMG ousts MP & Silva
Frank Dunne reveals the inside story of IMG's triumphant bid for Serie A international rights and how the agency now plans to monetise its property.
2MG Media | Bogarelli bounces back with big ambitions
Former Infront Italy chief Marco Bogarelli sits down with Frank Dunne at Sportel Monaco to explain why his new venture, 2MG Media, is not just another sports-rights adviser.
Dangerous liaisons | The mafia has infiltrated calcio. Now it is looking beyond Italy
The ‘Ndrangheta – the Calabrian mafia – has successfully infiltrated football in Italy. As Frank Dunne explains, some fear that its influence may now be spreading to Spain and beyond.
REPORT | The Future of Olympic Games Media Consumption – Executive Summary
A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
CASE STUDY | Lega Serie B’s social media strategy
In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.
Video | What are the biggest opportunities and threats in sport?
Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.
Popular movements, public polls and why Rome voted against the Olympics
From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.