Italy

Olympic Games
Media

Italy’s double gold medal success in track and field attracted strong viewing figures on Rai, the Italian public-service broadcaster, yesterday (Sunday) afternoon.
Football
Sponsorship & Marketing

The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…
Football
Finance & Law

Italian Serie A football club Juventus has signed a pre-underwriting agreement with a group of four Italian and international banks to support its planned capital increase of up to €400m ($475.6m).
Motorsport
Events

The Extreme E electric SUV racing series will stage an event in Sardina this October, replacing the cancelled contest in Brazil
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed the Italian smartphone accessories brand Celly as a new sponsor
Football
Governance

Gabriele Gravina, president of the Italian Football Federation (FIGC), has proposed that Serie B and Serie C, the second and third tiers of club football in the country, are merged from 2024-25
Football
Media

Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), will not impose precautionary measures on Telecom Italia’s (TIM) contentious agreement with sports subscription serv…
Football
Sponsorship & Marketing

Italian football club AS Roma has confirmed a deal with Zytara Labs, which will make its blockchain brand DigitalBits its new 'Main Global Partner'
Football
Marketing

Italian Serie A giant Juventus FC is looking to recruit a digital marketing officer to guide and coordinate online communication campaigns and enhance the development of its digital channels
Football
Sponsorship & Marketing

Genoese bank Banca Ifis has been named as the main sponsor of Italian Serie A club Sampdoria, upgrading from the secondary shirt sponsorship position it took in the last days of the 2020-21 championship
Multi-Sport
Industry Moves

Pay-television broadcaster Sky Italia has appointed long-serving Vodafone executive, Andrea Duilio, as its new chief executive
Football
Sponsorship & Marketing

Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.
Multi-Sport
Media

Fininvest, the holding company of the family of former Italian Prime Minister Silvio Berlusconi, has returned to having the absolute majority of voting rights in Italy-based commercial broadcaster Mediaset…
Football
Sponsorship & Marketing

Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
Football
Media

La7, the Italian free-to-air television channel, has secured rights to the country’s women’s Serie A competition, along with the women’s Coppa Italia and women’s Supercoppa. The
Volleyball
Governance

Volleyball World has announced that it has signed major long-term deals with the top-tier professional men’s and women’s volleyball leagues in Italy. 
Football
Sponsorship & Marketing

Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.