Italy

Football
Sponsorship & Marketing

UK-based online car retailer Cazoo has agreed a deal to become the main shirt sponsor of Italian Serie A football club Bologna
Padel
Media

Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Football
Fan Engagement

Lega Serie A is planning to open a series of branded restaurants in the United States as part of its new push into the key international territory
Football
Fan Engagement

Lega Serie A, organising body of the top division of Italian club football, has launched a new app
Football
Finance & Law

American investment firm RedBird Capital Partners has reached a preliminary agreement to buy Italian Serie A club AC Milan after rival bidder Investcorp put its bid on hold, according to reports
Football
Media

Eintracht Frankfurt’s victory over Rangers in the Uefa Europa League final registered strong ratings in Germany as 8.99 million viewers tuned in to commercial broadcaster RTL.
Football
Media

Italian public-service broadcaster Rai has confirmed it will retain exclusive rights to the 2022 Fifa World Cup, despite Italy failing to qualify for this year’s finals in Qatar.
Football
Media

Italian commercial broadcaster Mediaset registered an average audience of 8.7 million viewers for last night’s dramatic Coppa Italia final between Inter Milan and Juventus.
Combat Sports
Media

Eleven Sports has agreed an exclusive multi-year deal to show Asian combat sports promotion ONE Championship in Italy
Multiple Sports
Media

Pay-television broadcaster Sky Italia has acquired rights to a string of sports properties, headed by tennis’ Davis Cup in a deal running from 2022 to 2024.
Winter Sports
Licensing & Merchandising

Italian brand secures large package of rights with national governing body
Football
Media

Italy’s Lega Serie A has agreed a three-year deal with WSC Sports to create automated video highlights for all Serie A, Supercoppa Italiana and Coppa Italia fixtures.
Rowing
Events

Shanghai has returned to the bidding table for the World Rowing Championships as one of three contenders for the hosting rights to the 2025 event
Football
Sponsorship & Marketing

Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Road Cycling
Technology

Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner
Cycling
Host Broadcast & Production

RCS Sport, organiser and promoter of cycling’s Giro d’Italia, has appointed broadcast services provider EMG Group to a production role in a three-year contract.
Football
Finance & Law

Prominent American investment firm enters talks for Serie A club