Italy

Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.

Milan's San Siro stadium will not host the 2027 Uefa Champions League final after the city's two Serie A clubs, Inter Milan and AC Milan, decided to press ahead with plans to renovate the venue, it has been reported.

The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.

Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players

Serie B has avoided a blackout of coverage after incumbent rights-holder DAZN landed an all-encompassing 'co-exclusive' package of matches in a three-season deal agreed ahead of the new season kick-off on Friday.

Nocta, the luxury clothing brand created by sportswear giant Nike and Canadian rap artist Drake, has made its first move into football, becoming the kit supplier of Venezia FC.

DAZN and Rai agree three-season deals with further domestic and international rights packages still on the market.

Italian professional clubs enjoyed record revenues in the 2022-23 season but levels of debt are still high, and the disparity between Serie A and the rest of the pyramid is growing, according to the annual report from the Italian Football Federation (FIGC).

Lega Serie B has taken the unprecedented step of deciding to re-launch its domestic broadcast rights invitation to tender (ITT) nine days before the new season begins amid increasing fears of a coverage blackout.

Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football

Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.

Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete

Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular…

Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.