Italy

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周三对阵热那亚的比赛中,意甲俱乐部尤文图斯身穿着由阿迪达斯和滑板品牌Palace联合打造的特别款主场球衣。

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.

SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.

Italy-based commercial broadcasting group Mediaset has posted a net profit of €101.5m ($110m) for the first nine months of 2019 amid a 20.6-per-cent reduction in total operating costs to €1.84bn.

The Italian Football Federation (FIGC) has agreed a new partnership with management software and digital solutions company TeamSystem

Italy-based commercial broadcaster Mediaset has raised its interest in German counterpart ProSiebenSat.1 through the acquisition of a 5.5-per-cent stake

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label

Features

Frank Dunne reveals the inside story of IMG's triumphant bid for Serie A international rights and how the agency now plans to monetise its property.

Former Infront Italy chief Marco Bogarelli sits down with Frank Dunne at Sportel Monaco to explain why his new venture, 2MG Media, is not just another sports-rights adviser.

The ‘Ndrangheta – the Calabrian mafia – has successfully infiltrated football in Italy. As Frank Dunne explains, some fear that its influence may now be spreading to Spain and beyond.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.

Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.  

From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.

Why did Bruin Sports Capital purchase deltatre and what does the deal say about the digital side of the sports business? Kevin Roberts reports.

Italian football’s golden era of the 1980s and early 1990s is a distant memory, but after falling from the summit, there are now signs that it is on its way back up.

Amid the chaos of Italian football, there is opportunity for those organisations that follow the rules.

Welcome to the European Football Sponsorship Report 2015-16

With three major sports events in consecutive years on its wish-list, Elisha Chauhan looks at whether Italy is on the cusp of a new hosting era.

The 98 clubs in the top five European football leagues – Germany’s Bundesliga, the Premier League (England), La Liga (Spain), Ligue 1 (France) and Serie A (Italy) – will generate a combined €580.4m from

Kevin Roberts spoke to Deloitte's Dan Jones and AC Milan director Umberto Gandini about commercial challenges and opportunities in a European football landscape where the gap between rich and poor grows greater and greater.

Elisha Chauhan asks Monza how it plans to reinvigorate the venue’s magic following Bernie Ecclestone’s threat to drop the historic track.

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.

Rob Ridley spoke to the masterminds behind AS Roma’s new stadium about the rationale for its mix of contemporary and historic architectural design.

English football club Brighton and Hove Albion’s Amex Stadium is being used as a blueprint for a wave of new-build stadia in Italian football’s top-flight Serie A. Elisha Chauhan spoke to the club’s CEO and Juventus, the only club in the league to currently own its stadium, about what will be required to make the new venues successful.