Uefa European Championship

Latest Features

How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

The CAA Eleven agency will be looking to secure new Uefa national team broadcast deals in Iceland in the first quarter of 2021 after launching the rights sales process in the Nordic country

Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…

The German city of Leipzig has been chosen to host the International Broadcast Centre at the 2024 Uefa European Championship. The IBC will be built within the city’s Leipziger Messe convention centre.

TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…