Uefa European Championship
How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Finnish public-service broadcaster YLE has won back rights to Finland’s national team matches in a wider agreement that also includes the 2024 and 2028 editions of the Uefa European Championship.
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…
Danish government-owned broadcaster TV2 has picked up a clean sweep of all rights available in the country from the latest Uefa European Qualifiers, Nations League and European Championship invitation…
Nordic Entertainment (Nent) Group, the Stockholm-based media group, has secured broadcast rights in Sweden to the country’s qualifying matches for the Uefa European Championship and Fifa World Cup, along w…