Uefa European Championship

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Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…

Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.

Bulgaria, Greece, Romania and Serbia have signed a Memorandum of Understanding to lay the groundwork for a joint bid to host either the 2028 Uefa European Championship or the 2030 Fifa World Cup

European football’s governing body Uefa has today (Thursday) awarded hosting rights for Euro 2024 to Germany.