Uefa European Championship
Global consumer goods giant Unilever has added to its national team football sponsorship portfolio, agreeing a deal to sponsor Uefa Euro 2024
Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Uefa will not produce coverage of Euro 2024 in native ultra high-definition (UHD), instead opting for a single ‘multi-purpose’ broadcast format, SportBusiness can disclose.
Deutsche Telekom has reworked its Euro 2024 sublicensing agreement with commercial broadcaster RTL to allow it to regain exclusivity to five matches from the tournament staged across Germany
Commercial broadcaster RTL has topped up its live football offering in Germany, adding rights to 10 matches from the remainder of the Uefa Euro 2024 qualifying campaign
The Beijing-based Watch-A-Game Sports Technology has acquired the exclusive hospitality sales rights in China to next year’s Euro 2024 tournament.
Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
Uefa is reportedly planning to reduce the size of qualifying groups for Euro 2028 due to a downturn in interest from broadcasters
Uefa, European football’s governing body, is set to drop any plans to expand the men’s European Championship from 24 to 32 teams, according to multiple reports.
Uefa and the CAA Eleven agency have appointed Infront as exclusive media rights agent in Indonesia for national team competitions from this year until 2028
Australian telecoms operator Optus has acquired rights to the 2024 Uefa European Championship
Uefa has launched a licensing rights sales process for competition patches worn on shirts during its national team matches
European football’s governing body Uefa has announced record revenues for 2020-21 despite hosting a delayed, pandemic-hit European Championship. The record revenue figure of €5.725bn ($6.04b
Uefa has terminated Russia’s bid for Euro 2028 or 2032 as part of further sanctions issued against the country for its invasion of Ukraine.
Uefa has decided to end its sponsorship agreement with Russian state-owned gas company Gazprom following Russia's invasion of Ukraine