How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…
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