Uefa European Championship
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Commercial free-to-air broadcast groups Mediaset and Atresmedia are set to go head-to-head in a bid to acquire rights in Spain to the 2022 World Cup from the Mediapro agency
German telco Deutsche Telekom has reportedly acquired all rights to the 2024 Uefa European Championship, displacing long-term media partners for the tournament public-service broadcasters ARD and ZDF
Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…
Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.