Uefa

Latest Features

Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.

Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Open golf championship looks to follow Uefa in trialling blockchain ticketing Experiments are adding weight to the case for more digital ticketing

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

Male grooming brand Gillette has signed a multi-year global licensing partnership with Uefa centering on the Champions League, the showpiece club competition of European football’s governing body.

European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…

Reform of European club football competitions could be necessary to restore dynamism to Europe’s most-loved tournaments, according to European Club Association managing director Charlie Marshall.

Uefa president Aleksander Čeferin has suggested that ongoing talks over reform of the Champions League may “protect” clubs who reach the latter stages of the competition, adding that European football’s govern…

Features

Few human endeavours, in any field, have required as much explanation as the Uefa Nations League

Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.

It was a curious trick of destiny that the British electorate should vote to quit the European Union at the half-way point of football’s European Championship, which is, among other things, a festival of Europeanness.

Last month's Uefa Champions League Final between the world’s biggest club, Real Madrid, and city rivals Atletico was watched by hundreds of millions worldwide.

In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.

Frank Dunne explains why a Uefa Champions League dominated by elite clubs from Europe’s top five leagues is likely to happen from 2018 and why the fall of Michel Platini could pave the way for it.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.