Uefa

Latest Features

Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.

Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…

The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.

Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.

Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.

Uefa has invited tenders in the sports category, including the official match ball, for its men’s club competitions for the 2021-24 commercial cycle.

Uefa has unveiled plans to centralise all media rights from the group stage onwards in a revamped Women’s Champions League from the 2021-22 season onwards.

European football’s governing body Uefa has said it is exploring the possibility of using its OTT streaming platform to broadcast the Champions League and Europa League club competitions in certain markets.

Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…

Features

Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Open golf championship looks to follow Uefa in trialling blockchain ticketing Experiments are adding weight to the case for more digital ticketing

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

Few human endeavours, in any field, have required as much explanation as the Uefa Nations League

Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.

It was a curious trick of destiny that the British electorate should vote to quit the European Union at the half-way point of football’s European Championship, which is, among other things, a festival of Europeanness.

Last month's Uefa Champions League Final between the world’s biggest club, Real Madrid, and city rivals Atletico was watched by hundreds of millions worldwide.

In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.

Frank Dunne explains why a Uefa Champions League dominated by elite clubs from Europe’s top five leagues is likely to happen from 2018 and why the fall of Michel Platini could pave the way for it.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.