“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Football risks ‘eating itself’ in the race for engagement, but digital may be a small part of the solution
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.
It was a curious trick of destiny that the British electorate should vote to quit the European Union at the half-way point of football’s European Championship, which is, among other things, a festival of Europeanness.
Last month's Uefa Champions League Final between the world’s biggest club, Real Madrid, and city rivals Atletico was watched by hundreds of millions worldwide.
In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
Frank Dunne explains why a Uefa Champions League dominated by elite clubs from Europe’s top five leagues is likely to happen from 2018 and why the fall of Michel Platini could pave the way for it.
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.