Major League Baseball has again expanded its presence into legalized sports wagering, signing a multiyear deal with New York-based FanDuel to designate the company as an authorized gaming operator with the league.
The agreement follows one MLB signed last month with DraftKings, and marks FanDuel’s first partnership with the league or any individual MLB team.
FanDuel will gain access to MLB’s official data feed, along with use of league and team marks and logos for its online sports betting products and retail sportsbook locations.
MLB had signaled following the completion of the DraftKings deal that it intended to sign additional companies as authorized gaming operators. MGM Resorts International is also an authorized gaming operator with the league, along with additional rights that company holds with baseball.
“FanDuel has proven itself to be a leader in the sports betting space and has shifted a step ahead again through its commitment to, and recognition of, the value in being an authorized gaming operator,” said Kenny Gersh, MLB executive vice president of gaming and new business ventures.
Financial terms were not disclosed.
FanDuel intends in part to use the official MLB alignment to boost in-play wagering around baseball. In-play betting across all sports accounts for more than half of FanDuel’s total sportsbook business.
“Baseball is one of the most popular sports to bet on and partnering with MLB allows us to make the betting experience even better for our customers,” said Kip Levin, president and chief operating officer of the FanDuel Group.