Fan Engagement
NHL drops Jogmo World Corp as player, puck tracking partner
The National Hockey League is confident its new puck and player tracking system will be ready for the 2019-20 post-season despite dropping Jogmo World Corp as its primary technology partner
Tokyo 2020 to trial snow machines
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has confirmed it will trial the use of snow machines as the latest means to address concerns over the high heat levels expected…
Nascar developing Netflix comedy series
In an attempt to grow its fanbase and reach non-core fans, Nascar is helping to create a new multicam situation comedy series on streaming service Netflix, which will be released in 2020
MLB strikes tech partnership with Japanese giant NTT
Tokyo-based firm to aid league with immersive Ultra Reality Viewing video technology, sponsor MLB Network's Ballpark Cam
Minnesota Vikings hire Seven League to run UK and German social media accounts
The Minnesota Vikings have hired digital agency Seven League to run bespoke Instagram, Facebook and Twitter channels for the NFL team in the United Kingdom and Germany for the forthcoming season.
Britons’ interest in women’s football spikes post-World Cup, research shows
New research carried out by YouGov and financial services company Barclays has found a surge in interest in women’s football after this year’s Fifa Women’s World Cup.
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Surrey’s post-World Cup T20 sales fuel continuing ambivalence for The Hundred
Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.
Trio of venues ‘set to be named’ Uefa Champions League final hosts
European football’s governing body Uefa is reportedly set to approve St. Petersburg, Munich and London as hosts of the three Champions League finals spanning the 2020-21 to 2022-23 seasons.
Rights to beloved Phillie Phanatic mascot in dispute after more than 40 years
Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.
LaLiga North America continues content push with new weekly English-language show
LaLiga North America has brought in digital content creator Jimmy Conrad to aid its efforts to grow in the United States
US Grand Prix set for record attendance thanks in part to F1 Netflix series
Racing series sees sizable boost from 10-part documentary series
Washington Spirit plays in front of franchise-record crowd
SRO-level turnout continues strong post-Women's World Cup boost for NWSL
MLB bringing FoodFest back to New York
League marketing effort uses baseball's deep connection with food to target non-core fans
XFL unveils team names, logos in advance of 2020 debut
Team names, logos more restrained than those used for spring football league's original incarnation
AC Milan launches new app with live stream of friendly
Italian Serie A football club AC Milan has launched a new mobile application, claiming it will set a first for the domestic game by offering a free live stream of today’s (Monday’s) friendly match at …
Juventus’ Asia tour drives 50m video views via social media platforms
Italian Serie A club Juventus has revealed that a digital campaign timed to coincide with its tour of Asia in July garnered 50 million video views and 790,000 engagements while the club was in the region
Tokyo 2020 finalises Live Sites, triathlon hit by water contamination
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has today (Monday) finalised its selection of 30 ‘Live Site’ venues by adding one more destination to the previously announced lis…
Manchester City dampens talk of facial recognition at Etihad Stadium
English Premier League football club Manchester City has moved to play down reports that it will seek to employ facial recognition technology to aid ticketing systems at its Etihad Stadium