LaLiga North America has brought in digital content creator Jimmy Conrad to aid its efforts to grow in the United States.
The former United States international will lead LaLiga’s English-language content efforts in the region with a weekly show that will include his analysis, top highlights, and personal opinions on LaLiga matches throughout the 2019-20 season.
Episodes will appear on both LaLiga and Conrad’s digital and social platforms.
LaLiga North America, which is run in partnership with Relevent Sports, is focusing on content to raise the profile of Spanish soccer in the States.
This includes the 12-episode English-language documentary series United States of LaLiga, which showcases the stories of LaLiga supporters across the US.