Fan Engagement
NFL aligns with Roc Nation for live music, social justice initiatives
NFL taps powerful hip-hop mogul for key areas of entertainment, community involvement
FIGC joins forces with ticketing company
The Italian Football Federation (FIGC) has signed a multi-year agreement with Italian ticketing company Vivaticket
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Juventus launches limited edition Chinese-themed jersey
Italian club Juventus and their kit sponsor Adidas have launched a limited "Shanghai edition" away jersey with Chinese elements
NHL leverages Ovechkin’s pulling power to expand footprint in China
In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.
LaLiga and Bundesliga aim to make inroads on Premier League’s Asian dominance
The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.
ICC reveals record-breaking digital engagement for Cricket World Cup
The International Cricket Council has released the final digital content viewing figures for this year’s men’s Cricket Word Cup in England, revealing record-breaking levels of digital engagement for a c…
MLB, MLBPA revive and expand Players’ Weekend
Marketing effort to again feature player nicknames on jerseys, customized uniform accessories
NBC Sports Washington and Redskins partner for live predictive-gaming telecasts
In an effort to further engage fans, NBC Sports Washington and the Washington Redskins are collaborating to bring live interactive, predictive-gaming telecasts of the National Football League team’s f…
Ligue 1 signs Chinese world champion swimmer Ning Zetao as ambassador
French football league Ligue 1 has signed Chinese former world sprint swimming champion Ning Zetao as a sporting ambassador
NWSL team Sky Blue FC moves fixture to Red Bull Arena due to high fan demand
National Women's Soccer League team Sky Blue FC has announced that its Sunday, August 18, game against Reign FC has been moved to the 25,000-capacity Red Bull Arena in Harrison, New Jersey
NBA leverages Lakers-Clippers rivalry with Opening Day, Christmas Day showdowns
The NBA is looking to leverage the new – and much-hyped – in-town rivalry between the Los Angeles Lakers and Los Angeles Clippers by reportedly scheduling games between the city rivals on Opening Day of …
“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
LaLiga expands “Icon” initiative with Iniesta inclusion helping Asia social media outreach
Former Barcelona star player Andres Iniesta, who is currently playing in the J-league's Vissel Kobe, was named the latest LaLiga Icon, a global marketing initiative fronted by ex-La Liga stars with strong…
Borussia Dortmund to concentrate on Chinese & Asian markets
Borussia Dortmund chief executive officer Hans-Joachim Watzke has said that the German Bundesliga club will be increasing efforts in reaching out to the Chinese and Asian markets over the next few years
MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game
Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties
Otro player platform bins subscription model just seven months after launch
Otro, the digital platform founded by 23 Capital and 17 of the world’s leading footballers, has announced it is moving away from a subscription model.
Falcons and Rays go cashless to take fan experience ‘to an even higher level’
Cashless deployments in Atlanta, Tampa point the way toward likely broader adoption across the sport industry.