ST. PETERSBURG, FL - MARCH 29: A vendor uses a credit card system to complete a sale during a baseball game at Tropicana Field on March 29, 2019 in St. Petersburg, Florida. The Rays became the first professional sports team to go cashless for all transactions this season. (Photo by Mike Carlson/Getty Images)
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.
European pay-television broadcaster Sky recorded both revenue and subscriber increases for the fourth quarter of 2019, but a fall in total revenue for the full year, according to results presented today…
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.