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NHL leverages Ovechkin’s pulling power to expand footprint in China

(Credit: Emmanuel Wong/NHLI via Getty Images)

In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.

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