Nike

Features

Sky walks are allowing stadium operators to open up a useful extra revenue stream. Will Mann reports.

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

With Dalian Wanda now looking to help build China's road-running market, Mark Dreyer looks at the challenges that must still be overcome.

Andy Fry explores whether Nike’s Breaking2 initiative could establish a new trend in brand activation.

McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.

Nike veteran Peter Ruppe is the man behind Brand Jordan, one of sport’s most iconic marketing campaigns. Now he has been charged by Under Armour to take on his former employers in the footwear space. He spoke to Matt Cutler.

Michael Johnson is one of history’s most decorated athletes, with four Olympic and eight World Championship gold medals. He now runs Michael Johnson Performance (MJP), and has launched a new line of travel bags with luxury goods brand Dom Reilly.

Elisha Chauhan explores the opportunities for sports that are open to installing digital courts in their indoor venues, made famous by Nike’s House of Mamba this summer.