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Features

Louise Johnson is the managing director, EMEA, of the Fuse marketing agency, part of the Omnicom media group. She tells Ben Cronin about her career in PR and sports sponsorship, and shares her strategies for managing her staff and her time.

Esports is expected to have an audience of almost 200 million viewers in just two years' time, but, as Richard Clarke suggests, the sector faces a number of significant hurdles if it is to fulfil its potential.

As the Chinese government seeks to control the overseas flow of its currency, Simon Chadwick, professor of sports enterprise at Salford University Manchester and founding co-director of the China Soccer Observatory at the University of Nottingham, looks at a history of government intervention in the creation of the country’s sports economy.

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

BT Sport's coverage of this season's Uefa Champions League final was arguably the most ambitious deployment yet of virtual reality in sport. With hardware sales soaring, production values improving and cost decreasing, Richard Welbirg asks if VR's time has finally come.   

Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

With a keen eye on expansion in the continent's biggest markets, EuroLeague and IMG's new EuroLeague Ventures is aiming for the top table in European sport. Callum McCarthy reports.

With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.

Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.

SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.

MotoGP is the latest sports property to launch its own esports competition mixing virtual and real-life encounters. Sport Business International finds out more.

With the rise of Uninterrupted, Padlokt and Dugout, player platforms are becoming increasingly popular with athletes who want direct access to their fans. Richard Clarke reports.

Dominic Bliss finds out how the NFLPA’s RISING 50 has been successful in identifying the NFL's most marketable idols of tomorrow.